100 Years
100 Stories

57
100 Years 100 Stories
57

Archival Find: Bharat Cleaner Advertisement

Bharat introduced a host of other products in the period of the Second World War as cement requisition by the government cut down its supply for factories. Among them was the Bharat Cleaner, a multipurpose formulation that cleaned not only floors, but silverware, enamel, and metal fittings in bathrooms. This advertisement with its colourful graphics is a testament to Bharat’s creativity. Its a peek into advertisement of a bygone era. Zoom in and out of the creative to see its quirky illustrations!