100 Years
100 Stories
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Once the brightest stars of the city and a significant part of Mumbai’s popular culture, the hallowed halls of these Art Deco theatres demanded only the most stylish of floors to be installed at their premises. These distinct Bharat floors, a captivating treat for the eye who dared looked away from the Art Deco ceilings and film posters, would contribute to creating an immersive experience for anyone who would step into its halls. Not only marble and terrazzo but BFT’s Colourex was also used to elevate the facade of these cinema halls into spaces of sophistication and artistry. Now a part of cinematic history, one can still hear frenzied footfalls, the anticipation and excitement, that long marked these theatres of yore.
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21Pivot or Perish: World War II & BFTBharat faced its first major crisis, the Second World War, 17 years after it was born. Faced with cement requisitions and reduced demands, the company cleverly expanded its product range, ensuring that they would tide through a tough time.Read More -
22Grindwell OriginA refugee engineer, some resolve and plenty of creativity. That was all it took for the Bharat founders to launch an entirely new company in the midst of the raging Second World War, selling abrasive wheels to the British.Read More -
23The People Behind Bharat’s FactoriesOne cannot build an empire all by oneself. The founders of an empire need a vision, a plan and, most importantly, exceptionally able administrators who can execute their vision. The story of Shapoorji Madon is one such story - the story of a man who realised the vision that Pheroze and Rustom Sidhwa had during the crucial first 20 years of tile production.Read More