100 Years
100 Stories

100 Years 100 Stories

Archival Find: Oldest Product Catalogue

A story told in the form of an old catalogue that began in 1922, when Bharat Flooring and Tiles first established themselves in Mumbai, gradually reducing and eventually replacing the much expensive imported Minton Tiles. The catalogue had been an essential part of the building experience when everyone from Maharajas to the architects of British Institutions who clamoured for the catalogue to sample their wares so as to find the perfect floor that catered to their whims and fancies. From various illustrations of geometric patterned cement tiles available in traditional colours to natural and synthetic marble, granite as well as a Bharat Cleaner advertisement (the best for all your floors!) - it also provides a fascinating history of the tiling industry of the 1920s and of the company that rebuild itself on their offerings of heritage tiles and still stands as a force of nature today.