This story reveals Bharat's first product catalogue from the 1920s, when the company first established itself in Mumbai, gradually reducing and eventually replacing the much more expensive imported Minton Tiles. The catalogue had been an essential part of the customer experience when everyone from Maharajas to the architects of British Institutions rifled through the pages of the catalogue to find the perfect floor that catered to their whims and fancies. One finds illustrations of geometric patterned cement tiles available in a myriad of colours. It also provides a fascinating history of the tiling industry of the 1920s and of marketing and sales in an era when companies did not demarcate budgets for them.
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06Grandiose BeginningsThe site of hundreds of creative experiments, installed with the top of the line equipment imported from faraway Europe. Bharat's Uran factory was where it all began.
07Beating the British at their own gameWhat better proof of the quality of a solid Indian brand than to be the products of choice for imposing imperial structures which were symbols of British power? The Royal Mint, the Governor's House in Madras were just some of Bharat's most prominent British clients.
08BFT Classics: 1930s Madras UniversityBeating competition to win this coveted contract, Bharat executed a splendid mqarble mosaic and terrazzo work in the Madras University. This temple of learning was one of Bharat's most proud projects.