100 Years
100 Stories

13
100 Years 100 Stories
13

Virtual Walks: Ideal Home Exhibition

Colourex and Marble by Bharat at Bombay's first Ideal Home Exhibition, BFT Archives, Mumbai.
Ideal Home Exhibition Bar Page, BFT Archives, Mumbai.
First Ideal Home Exhibition, More detailed.
Floor layout of IDE, Times of India, 3rd Nov. 1937.

Bombay was becoming ever more stylish in the 1930s, with people preferring more and more modern decor in their spaces. The city’s middle classes wanted to tap into the new consumer markets and building development springing across the city. The result of this was the Ideal Home Exhibition held in 1937, meant to educate architects and consumers on how homes could be rendered modern, beautiful and functional all at the same time.

Bharat’s decorator-artist Albert Millet created a bar with colourex, and relieved it with aluminium strips and marble.

Colourex and Marble by Bharat at Bombay's first Ideal Home Exhibition, BFT Archives, Mumbai.
Ideal Home Exhibition Bar Page, BFT Archives, Mumbai.
First Ideal Home Exhibition, More detailed.
Floor layout of IDE, Times of India, 3rd Nov. 1937.