How far would you go in the pursuit of perfection? Pheroze Sidhwa traveled across Europe, from the Italian coast to German and English industrial centers, learning new techniques of tile manufacture, sourcing the best of materials, and procuring equipment for the businesses he was responsible for. The result? An article in the newspaper applauding Bharat’s quality manufactures saying, “The quality of the Bharat tile was brought up to such a high standard that gradually the import of foreign flooring tiles dropped to a low level. Today its imports are almost insignificant.”
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15British Empire ExhibitionWhen the British showcased arts and crafts from all over their global empire in an exhibition, Bharat had the honour of tiling the Indian pavilion. Not surprising for a company that considers their work as cement art.
16The Uran I remember"I was to report on duty on 1st February 1943"...Read how one of Bharat's most beloved managers, Rusi Mirza, recalls his early days at the Uran factory.
17"Tehmi Sidhwa"Tehmi Sidhwa's story is an ode to an undying spirit. Carrying Bharat through its toughest phase, Tehmi is the perfect example of how strength is often quiet.