100 Years
100 Stories

How far would you go in the pursuit of perfection? Pheroze Sidhwa traveled across Europe, from the Italian coast to German and English industrial centers, learning new techniques of tile manufacture, sourcing the best of materials, and procuring equipment for the businesses he was responsible for. The result? An article in the newspaper applauding Bharat’s quality manufactures saying, “The quality of the Bharat tile was brought up to such a high standard that gradually the import of foreign flooring tiles dropped to a low level. Today its imports are almost insignificant.”