100 Years
100 Stories
Not only limited to producing beautiful tiles, Bharat, in line with the latest design and technological developments of the 1930s, developed “Colourex” its own line of coloured cement. An innovative product available in a variety of shades, the product was manufactured out of the best and most carefully selected raw materials imported from Europe and America. Similar to the Portland Cement of the highest grade, its quality was guaranteed by the American Society for Testing Materials.
In the 1940s, Bharat Flooring and Tiles published a fascinating Colourex catalogue which provided a detailed description of its products and services geared towards Home Owners, Architects, Contractors and Building Supply Dealers. Comprising only 9 pages, it starts with a list of diverse colours in which Colorex is sold, the various uses for which it can be effectively employed for decorative purposes, specifications, and finally ending with suggestions for engineers and architects. The catalogue also provides us with a glimpse of the building process of the 1940s and 1950s when coloured cement was widely popular in the city of Bombay.
You may also like
-
02Pheroze Sidhwa: The Pioneer who built BharatThe quiet industriousness and commitment to quality of Bharat's founder Pheroze Sidhwa, set down strong roots that have enabled the company to survive and thrive. Meet Bharat’s man for all seasons, Pheroze Sidhwa.Read More -
03Rustom Sidhwa: You Can’t Run A Business If You Can’t Run With ItBharat’s founder Rustom Sidhwa was an eclectic soul. Often found experimenting with cement mixtures on the weekends. Know more about the man who could solve any problem, sometimes with an ice cream, sometimes with a nugget of advice.Read More -
04"The Country's largest and most efficient power factory"The site of hundreds of creative experiments, installed with the top of the line equipment imported from faraway Europe. Bharat's Uran factory was where it all began.Read More